Zero Gravity Thinking is about looking at this extraordinary time we’re living in, unfettered by precedence or the aging rules that inhibit smart minds from imagining smart things.

Zero Gravity Thinking is about understanding the challenges and shining possibilities that exist in the modern marketplace, and helping shape meaningful assets for new or existing brands within it.

This is not a mutiny against the value of the past or the invaluable wisdom born of any brand’s history.

It’s about chipping away at the stale logic that prolongs irrelevance.

It’s about business courage and brand honesty.

It’s about taking full advantage of what is one of the most transformational periods in all of history and very likely the most transformative time any of us might ever live through.

It is an astounding fact that the people who lived at the time of the Renaissance did not know they were experiencing one of the most profoundly-affecting periods civilization has ever known.

Yet while the great artists of Italy painted chapel ceilings and magnificent murals, sculpted exquisite tiny figures in bronze and great imposing figures in marble, they changed the world.

I am compelled by the thought that we are living in a similar Renaissance today and that we’re similarly blind to it.

We are witnesses to  an age that is unquestionably bending the arc of the human experience in profound ways, throwing off radical new approaches to the way we think, relate, buy, possess, sell, question, expect, deliver and satisfy each other and ourselves.

To be aware of this rare point in time and to act intelligently , creatively and with a fearless commitment to the consumer, we can be more than successful; we can help affect our world for the greater good.

I am fortunate to possess a considerable track record in the business of branding & communication.

Though my inventory of lessons learned and wisdom gained is substantial, I have little interest in re-tilling old fields.

 I’m passionate about throwing off the weight of hidebound thinking and finding what is true and meaningful (not simply relevant) in the current age of brands and the communication from which they draw life.

 I work with those clients who like myself, are persuaded by Renaissance heroes like Leonardo daVinci and Steve Jobs, that there is indeed higher, more fertile ground.